So You’ve Created Your LinkedIn Account, What’s Next?

Career, Social Media

Congratulations! You have created your LinkedIn account! You are now part of the world’s largest professional network with over 700 million members and executives from ALL Fortune 500 companies. (and if you are reading this without having created an account, read why you should today).

Add your photo

I know we all think that no one could possibly forget us, but the truth is we remember faces more often than names. As well as if you have a common name you need a photo to go along with your profile to distinguish you from the other three thousand Kelly Smiths. (even if you spell it Kelli with an “i”, most people won’t know that either.  People I work with on a daily basis still write me e-mails saying, “Hello Christine”.

Grab your individual LinkedIn Link

link Right now your individual LinkedIn Link may look something like this:


When editing your profile change this to your full name,”.

Fill out your profile

This seems like an obvious one and LinkedIn gives you lots of prompts to get your started, yet I still come across those who leave their profile blank.  Leaving a profile blank makes you look lazy, not a great reputation in the job world.

Connect with everyone you know

Connect with everyone you know past and present: friends, co-workers, family, clients.  See my post on Linking up on LinkedIn Credibility for more information on how to pick and choose when to not link-in with someone.

Follow Influencers

Influencers are people on LinkedIn that write articles to share with the LinkedIn community.  They are the top voices in the professional world and becoming an Influencer is by LinkedIn invitation only.  Pick Influencers to follow that release content relevant to you and your network.  The more you follow the more articles you can see posted to your home feed. LinkedIn will also suggest relevant Influencers for you to follow.

Why Follow Influencers? influencers

Once you start receiving their content you might just find that it’s extremely relevant and beneficial to you. You can there share it on LinkedIn and Twitter becoming your very own Influencer to your followers and industry.


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